ME IN THE CLUB
You do something different.
Let’s show the world.
About Me
My name is Kodi McKinney. I work with musicians, designers, artists, and entrepreneurs to make a business out of what you love.
I’ve been in the US music industry for 13 years, co-owned a NYC-based marketing agency for 9 years, and have spent my career helping creative energy translate to dollars in hand. Along the way, I’ve worked with clients from 30+ countries and spoken on marketing at conferences across three continents. I also run a weekly newsletter about creative business, The Club List, that offers free insight into how I work.
Musicians
Bands, solo artists, managers, and teams: from help finding more revenue to making a true global marketing push, we’re in this together.
Designers
You make brilliant stuff, but you’re struggling to get more than referral clients and want this to be more sustainable. I know how to help you.
Artists
The pressure to behave like a small business owner is real, but what you want to do is shut that out and create. I can build an audience with you.
Entrepreneurs
You’re willing to sacrifice safety and sleep for a truly great idea. I can relate. Let me show you how to stay creative while growing your bottom line.
THE DISCOVERY PACKAGE
Your dreams, taken seriously.
My core introductory offering is designed for creatives and managers who want to professionalize and build a career, but don’t yet have the resources for a marketing team. Using my deep experience in the music industry and tailored to your ideal following, the Discovery Package offers agency-grade service at a fraction of the time and cost.
How does it work?
PHASE 1: Discovery
I go through all of your public-facing materials and offer direct, clear, in-depth advice to tighten up your presentation and develop clean paths to more fans and customers.
At the end of my report, I ask follow-up questions, and we then set a call to go over this together and understand your goals more deeply.
PHASE 2: Strategy
I create a table of contents for how to tackle the next year of your work:
- Action items
- Business admin advice
- Content strategy
- Go-to-market outline
- Sales strategy (where applicable)
- Touring and mobility strategy (where applicable)
Who does it?
Me, in the club, helping you show your best self. No handoffs. No AI. Me.
What does it cost?
Each phase is $500 USD, paid on start. This incentivizes me to do quality work and then move to the next phase quickly.
You get a top-level marketing executive for less than hiring any agency, I get fair compensation for my time, and you get a major upgrade fast.
And with your work made more sustainable, we can then decide if there might be more to do together, at no obligation. Everyone wins.
THE NEXT LEVEL
Custom Services
From creators to companies, I can grow nearly any business with an online presence. If you’re ready to have a larger local, national, or global footprint, I have contacts that can help – and we’ll set the strategy.
SERVICE CATEGORIES
• Hourly Coaching
• Project Management
• Executive Advisory Services
• Fractional CMO Retainer
ASK ME ABOUT
• Digital Marketing Optimization
• Business Development
• US Market Strategy
• Strategic Planning and Execution
• Branding and Identity
• Global Marketing
Contact me to discuss your project. Let’s do this together.
Testimonials
“Kodi has been a great help on amplifying and coming up with new ideas for marketing strategies. In addition, he has been generous to share opportunity where it arises within his prestigious networks and connections. Kodi is very passionate about his work, he has a great skill set, and we are proud to have him in our corner.”
Bianca Nilsson
Founder and Owner, Renegade Records
“I feel truly fortunate that I had the opportunity to work with someone as knowledgeable and kind as Kodi. I hired Kodi to help me scale my graphic design side hustle into a full-time agency. At the time, I felt like I needed an experienced advisor with an outsider’s perspective to help me take that next step. Kodi came with many recommendations for software, tools, and resources that are going to improve my business in the long run. He also shared lots of practical advice to help tidy up my business practices, as well as deliverables tailored to my operation. Thanks to my sessions with Kodi, I now have a clear-cut path forward and a go-to-market strategy to guide me as I build out this next chapter in my life.”
Mia McCann
Co-Owner and Graphic Designer, CAN DO Design Co
