ME IN THE CLUB
You do something different.
Let’s show the world.
About Me
My name is Kodi McKinney. I work with musicians, designers, artists, and entrepreneurs to make a business out of what you love.
I’ve been in the US music industry for 13 years, co-owned a NYC-based marketing agency for 9 years, and have spent my career helping creative energy translate to dollars in hand. Along the way, I’ve worked with clients from 30+ countries and spoken on marketing at conferences across three continents. I also run a weekly newsletter about creative business, The Club List, that offers free insight into how I work.
I have deep experience with government agencies, startups, and multinational corporations, including with event-specific activations and partnerships. In short, I’m a new kind of executive for hire: one of the very first Fractional CMOs to specialize in the entertainment industry.
Musicians
Bands, solo artists, managers, and teams: from help finding more revenue to making a true global marketing push, we’re in this together.
Designers
You make brilliant stuff, but you’re struggling to get more than referral clients and want this to be more sustainable. I know how to help you.
Artists
The pressure to behave like a small business owner is real, but what you want to do is shut that out and create. I can build an audience with you.
Entrepreneurs
You’re willing to sacrifice safety and sleep for a truly great idea. I can relate. Let me show you how to stay creative while growing your bottom line.
THE DISCOVERY PACKAGE
Your dreams, taken seriously.
My core introductory offering is designed for creatives and managers who want to professionalize and build a career, but don’t yet have the resources for a marketing team. Using my deep experience in the music industry and tailored to your ideal following, the Discovery Package offers agency-grade service at a fraction of the time and cost.
How does it work?
PHASE 1: Discovery
I go through all of your public-facing materials and offer direct, clear, in-depth advice to tighten up your presentation and develop clean paths to more fans and customers.
At the end of my report, I ask follow-up questions, and we then set a call to go over this together and understand your goals more deeply.
PHASE 2: Strategy
I create a table of contents for how to tackle the next year of your work:
- Action items
- Business admin advice
- Content strategy
- Go-to-market outline
- Sales strategy (where applicable)
- Touring and mobility strategy (where applicable)
Who does it?
Me, in the club, helping you show your best self. No handoffs. No AI. Me.
What does it cost?
Each phase is $500 USD, paid on start. This incentivizes me to do quality work and then move to the next phase quickly.
You get a top-level marketing executive for less than hiring any agency, I get fair compensation for my time, and you get a major upgrade fast.
And with your work made more sustainable, we can then decide if there might be more to do together, at no obligation. Everyone wins.
THE VISION PACKAGE
Your ideas, in motion.
Your business has revenue. Now, it’s time to grow. I’ll work with you and your team to scale your company, and we’ll accomplish more together than most full-time executives could in the same position. That’s the magic of hiring a Fractional CMO: you get everything I can do to help you reach new goals, for a fraction of an executive’s salary and in far more efficient time.
How does it work?
FIRST 30 DAYS
We work together to build a comprehensive marketing plan, using the business mapping concepts above. From there:
- Generate and prioritize marketing campaigns to fulfill this plan
- Identify any necessary additional staff to deploy the campaigns
- Begin implementing the plan with mutually agreed KPIs
NEXT 60 DAYS
We execute this growth strategy, with guided team sprint reviews every two weeks:
- Install necessary systems for the team in place
- Onboard dedicated internal hires and/or my trusted partners
- Get started on the 2-3 strongest marketing campaigns we have selected
Who does it?
Me, in the club. I’ll be at the table with your C-suite immersed in the company’s culture and mission, which we’ll sharpen to be the best version of itself. You are welcome to refer to me as your Chief Marketing Officer publicly, or you can utilize me as an outside consultant. The choice is yours.
What does it cost?
Each month at this level is a minimum 25 hrs/month engagement at $200/hr, paid on the start of each active month. Terms scale to each situation and can expand to reflect deeper advisory and marketing services, including budgets for external team members and any advertising spends necessary.
You get the freedom to work with me more deeply as we go along, or to conserve your resources.
If you own a startup with Series A or Series B funding, this package is designed to get the returns you’re after. For nonprofits, artists looking for deeper team-building, and early-stage or seed companies who are limited but interested in working with me, please reach out and I will discuss what is possible.
Testimonials
“Kodi has been a great help on amplifying and coming up with new ideas for marketing strategies. In addition, he has been generous to share opportunity where it arises within his prestigious networks and connections. Kodi is very passionate about his work, he has a great skill set, and we are proud to have him in our corner.”
Bianca Nilsson
Founder and Owner, Renegade Records
“I feel truly fortunate that I had the opportunity to work with someone as knowledgeable and kind as Kodi. I hired Kodi to help me scale my graphic design side hustle into a full-time agency. At the time, I felt like I needed an experienced advisor with an outsider’s perspective to help me take that next step. Kodi came with many recommendations for software, tools, and resources that are going to improve my business in the long run. He also shared lots of practical advice to help tidy up my business practices, as well as deliverables tailored to my operation. Thanks to my sessions with Kodi, I now have a clear-cut path forward and a go-to-market strategy to guide me as I build out this next chapter in my life.”
Mia McCann
Co-Owner and Graphic Designer, CAN DO Design Co
